Successful experiences

Disney World was probably the first global brand experience and changed forever the concept of what a theme park could be like and Starbuck’s, without traditional advertising, helped create a new society by reinventing the coffee experience.

Build A Bear children’s toy store in the US allows the child to customize their bear in a highly creative and memorable way.

The Gumball Wizard, transformed the sleepy gumball dispensing industry by staging an engaging gumball spiraling experience, including kinetic sculptures and pinball-like machines moving the whole industry towards sensory laden experiences.

Nike invented the new sport of Scorpion football.

Some experiences simplify a whole industry like Easy Jet or show simplicity through the aesthetics of product and store design, like Muji.

Body Shop builds an experience around its principles, while XXXX uses the senses to sell its highly fragrant products.

Experience places are proving successful in B2C and B2B like Pleasant Company’s American Girl Place in Chicago, Case Engineering’s heavy machinery space for trying out earthmoving equipment or even Burj Al Arab in Dubai which charges visitors not staying in the hotel to go across its private bridge that houses this soaring venue.

The Dell computer experience is certainly more than the PC because it offers new sales channels, self-configuration, and selection of servicing options.

Jungle Doctor, a pediatric dentist in Phoenix created a jungle motif for his office and his business has sky rocketed because the word of mouth is fantastic, kids don’t cancel their appointments anymore and they actually leave with a smile on their faces.
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