About
the members
Trudy
Barnett
Role
in The Experience Alliance:
Enabling spiky ideas through technology:
Background
= harnessing technology
Obsession = boutique experiences in a mass market
Memorable project = reengineering customer service
systems- ASB Bank.
About
XCHANGE
www.capability-models.com
Martin
Grant
Role
in The Experience Alliance:
Design and build the physical and sensory part of
an experience
About
Martin Grant:
Background = retail brand communications both in-store
and outside the store
Obsession = ensuring the reality is as great as the
idea
Memorable project = reinvigorating retail businesses
like DTR
About
Williams Grant
www.williamsgrant.com
Reg
Price
Role
in The Experience Alliance:
Keeper of robust processes
Experience strategy
About
Reg Price:
Background
= consultant in experience strategy and promises management
Obsession = making and meeting the promise
Memorable project = the industrial food version of
the Singapore Girl service concept
About
Reg Price
www.managepromises.com
www.vectia.com
Neil Stewart
Role
in The Experience Alliance:
Making an experience concept happen – organisational
development, change management and training
About
Neil Stewart:
Background = consultant in Customer Experience and
Customer Relationship Management.
Obsession = transforming strategy into practical actions,
through people, culture, process, and technology
Memorable project = arresting the fall of the CRM
program of an Australian multi-national and building them
a distinctive relationship based experience
About
SRD Group
www.srd-grp.co.nz
Duncan Stuart
Role
in The Experience Alliance:
Building customer experience insights
Showing the money
About
Duncan Stuart:
Background = customer researcher + organizational dynamics
specialist
Obsession = customer research that lifts people and changes
behaviours
Memorable project = bringing the customer experience alive
for an inside-out technology firm
About
Kudos Organisational Dynamics
www.kudos-dynamics.com
.
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